Job Description: Junior Marketing Manager


Company: The MRG Group
Location: Vancouver, British Columbia (BC)
Job Category: Live Music
Job Type: Not Specified
Salary: Not Specified

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Junior Marketing Manager

Do you have a passion for music and experiences? Do you spend the majority of your spare time in a live crowd, discovering new music and devouring culture? Do you want to take your foundation of marketing, attention to detail, creativity, and relationships in the industry to the next level? If so, this might be the position for you!

 

The Role

 

As a Junior Marketing Manager within The MRG Group’s Live unit, you will join a team of motivated marketing professionals who oversee all aspects of building and executing marketing campaigns for live shows in British Columbia, across Canada, and beyond!

Reporting directly to the Marketing Manager of MRG Live Marketing, the Junior Marketing Manager will join a team of motivated marketing professionals to lead the development and execution of assigned live show marketing campaigns.

 

Responsibilities:

 

  • Develop, execute, and maintain marketing campaigns for your assigned shows, acting as the point person between artist management and internal teams, responsible for all marketing material coordination and delivery.
  • Oversee marketing budgets related to your assigned shows.
  • Coordinate advertising initiatives for all assigned shows, and assist with publicity strategies, and local community outreach, as required.
  • Use data and insights to identify marketing opportunities and guide decision-making, while also bringing new creative marketing ideas to each campaign.
  • Develop and maintain positive working relationships with artist management teams, with a focus on clear, effective, timely, and professional communication.
  • Work with both internal and external talent buying teams to align on priorities and maintain open channels of communication throughout show lifecycles.
  • Build and maintain relationships with internal content marketing team, creative team, internal and external venue contacts, and external media partners.
  • Go to shows! Regularly attending live events in-market to provide feedback/insights on the artist and audience, and capture content for MRG Live and venue socials as needed.
  • Assist as required with the printing of and delivery of marketing materials to local venues.
  • Identify and act on opportunities for cross-promotion and collaboration between business units within The MRG Group.
  • Participate in special projects and perform other related duties as required.

 

Knowledge, Skills, Abilities:

 

  • Previous experience in marketing or the concert industry.
  • An understanding of advertising principles and marketing trends.
  • Demonstrated ability to build and develop professional relationships.
  • Incredible attention to detail and the ability to analyze, prioritize and collaborate daily.
  • Campaign management experience is required.
  • Experience within the entertainment or experience industry is preferred.
  • Experience with and an understanding of ad buying platforms and trends is preferred.
  • Experience within the ticketed event space is preferred.
  • Available to work evenings and weekends, as required.
  • A passion for live events and music.

 

Due to the nature of the work, after-hours correspondence will be required.

 

What’s In It For You?

 

  • Participation in the MRG Travel Ambassador Program.
  • A fun and casual, in-office environment. You will be joining a close-knit, innovative
  • team of creative and energetic go-getters.
  • Free tickets to concerts & events.
  • Employee discounts at our hospitality venues.

 

The MRG Group is committed to a diverse and inclusive workplace . We are an equal opportunity employer and do not discriminate based on any of the protected grounds mentioned under Human Rights Code such as race, national origin, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We encourage you to contact us at People.culture@themrggroup.com if you require any accommodation in the recruitment process.

 

Thank you for your interest in MRG. Given the anticipated interest in this role, only those selected for an interview will be contacted.