In our second Tech Series session, we turn our focus to the practical aspects of implementing evolving technologies in the live music industry, specifically exploring workplace optimization. The discussion will delve into how artificial intelligence, virtual reality, and augmented reality can be strategically integrated to enhance efficiency, streamline workflows, and foster collaboration within the music industry. Experts in technology and organizational management will share insights on how these tools can revolutionize backstage operations, event logistics, and overall production processes. Join us for a comprehensive exploration of how technological advancements can elevate the efficiency and effectiveness of live music event management and production.

Our Moderator:

TARUN NAYAR:

Tarun Nayar is a musician, entrepreneur and community builder based in Vancouver, Canada.  Trained formally in Indian Classical Music from the age of 7, Tarun's involvement in Vancouver's underground electronic music scene in his early 20s led to the formation of well-known Canadian band Delhi 2 Dublin in 2026.  He has since led the band to Glastonbury (UK), Burning Man (US) and almost 2000 other club and festival gigs around the world. Tarun is passionate about creating opportunities in the arts for people of colour.  In 2018 he founded 5X Festival, which is now Canada's largest South Asian youth event. After 6 years as the Executive Director, he now spearheads 5X's technology interests in partnership with Invoke, a digital products firm based in Vancouver. Together, they have built the Incrowd app, which strives to make arts and culture more accessible. Tarun is an executive board member of the Canadian Live Music Association, a member of FACTOR's Diversity and Inclusivity Committee, and the leader of the 2019-2022 Music BC Trade Missions to Mumbai.

Our Panelists:

JOSEPH PINHO:

Joseph Pinho is the CEO and Founder behind MOD (Merch On Demand), a groundbreaking platform transforming how merchandise is run for music artists and bands.  He has extensive business expertise from roles in marketing, advertising, events and sales across various small businesses and startup ventures with a lifelong passion for music. After recognizing a gap in the music industry's merchandising sector, he founded MOD to empower artists at all levels in selling their merchandise independently. What sets MOD apart is its pioneering use of AI technology, including a generative AI design tool that revolutionizes how artists create and source design for their merchandise. As well as its FanArt Licensing system, where fan's submit designs to be licenses as official merch on the artist's store.  This platform not only aids artists but also offers streamlined solutions for managers and music labels, handling everything from merch store management to tour logistics.

MARIEL MARSHALL:

Mariel Marshall (she/her) - Interdisciplinary Artist, Tech Entrepreneur, Tandem Experiences & bluemouth inc.  Mariel Marshall is an interdisciplinary artist and tech entrepreneur with over 15 years of experience in the creative sector.  As the co-founder of Tandem Experiences, she is invested in building tech that help connect people with extraordinary experiences, fostering a thriving arts and culture community.  Mariel's expertise lies in AI-powered product development and decision support systems.  Holding a BA from York University, she is also a graduate of the devised theatre specialization and a core member of the beloved immersive performance collective, bluemouth inc.

SEAN NUGENT:

Sean Nugent is the Marketing Manager at Side Door and brings experience from various corners of the music industry.  A graduate of Humber College's Music Business program, Sean has worked on successful collaborations with SXSW, Folk Alliance International, and other notable organizations.  He volunteers as a Juror for FACTOR, MusicNL, and the East Coast Music Association.  Sean also freelances as a designer, specializing in artist website and album artwork. 

This project is supported by FACTOR, the Government of Canada (gouvernement du Canada), and Canada’s private radio broadcasters. This project is also supported by Ontario Creates.